I think it is a great idea and I know I got my money's worth. The one I was at in Clearwater, Florida on fields 8 & 9, the workers just seemed too busy and rushing around. Trust me, I got my beer very quickly but when I went to sign up, there was not a lot of supervision. There was one lady that was able to help but she was too busy waiting on people in line. I finally got her to help and got registered. I would definately pay $40 again if I run in to Tailgreeter!!